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How to build a basic Growth Model



I recently wrote a guest post for the guys at the Mobile Growth Stack. Check it out here. It covers the basic rules of setting up a Growth Model and what to avoid, and you can download a sample .xls that includes everything in the article. Head over to the Mobile Growth Stack to check […]





Product Managers – Learn from Elon Musk: write down your product strategy in prose



Last week, Elon Musk posted his second ‘Master Plan’ for Tesla. In it, he lays out the strategy for Tesla for the next decade or so, in a clear, concise and highly readable way. He doesn’t use slides. He doesn’t use visuals or charts or graphs. Just words. As a Product Manager, when was the […]





Early Growth: Look for “Pockets of Demand”



In the early days of launching a new product, it’s useful to think about your market in terms of “pockets of demand”. A pocket of demand is of course another way of saying “target market”. It is essentially identifying a group, or niche, of potential customers who share a common problem that you can solve […]





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