Amazon Dash is another great example of un-bundling the smartphone

The newly launched Amazon Dash device (link) is a single-purpose hardware device that allows users to scan the items in their fridge or pantry that they’re running low on, and an order is automatically sent to Amazon’s fresh grocery service.

I find it very interesting because it is representative of how you can now build hardware so cheaply that the advantages of the unique form-factor versus a smartphone app outweigh the marginal cost of purchasing the hardware.

Sure you could do everything Dash does with a smartphone app… but having dedicated hardware makes it easy, and it is cheap (enough).

As the cost of embedded processing, sensors and (in some cases) glass continues to collapse, I predict we’ll see even more smartphone un-bundling into discreet, single-purpose connected hardware devices.

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