The Complete Product Manager

Being a great Product Manager in tech is more than shuffling roadmaps and writing user stories.

Great PMs are first and foremost masters of their market: the segments, the customers, and their needs, and they spend a great deal of time talking to customers themselves and conducting field research.

Great PMs are the walking embodiment of their product and their vision. Great PMs want to build great things, and naturally inspire people to join them.

Great PMs understand how their product idea will become a product business, and they understand what needs to get done to get there.

Great PMs know and respect their competition, but they are not intimidated and focus on solving users’ problems better rather than comparing feature lists.

Great PMs are masters of their domain of business and are thought leaders of their industry.

Great PMs are driven by intuition, but formulate hypotheses and test them using rigorous analytical methodology.

Great PMs understand how technology can help solve customer problems in new and delightful ways.

Great PMs have a natural sense for design and focus relentlessly on the end-to-end User Experience.

Great PMs have a growth mindset, and build a platform for systematic growth for their products from day one.

Great PMs are natural born leaders. They inspire and motivate, rather than dictate.

Great PMs are passionate, resourceful and curious. Great PMs are relentless in the pursuit of a better product.

 

 
The Complete Product Owner