I’ve been published again with another article about Fleet Management – this time in Fleet News.
B2B SaaS platforms for years have been great at collecting and displaying more and more data. But is surfacing more data – more dashboards, charts and reports – actually helping make better decisions? Or is it actually just giving the user more work to do?
Good tech – in fleet management, payments, or any domain – needs to help deal with increasing volumes of data by doing a better job of the analysis. It needs to surface what’s relevant, the signal in the noise. And then, ideally, help the user turn that into action.