Hi! I’m Will. I’m an Australian from Sydney living in Berlin, Germany.

I build web and mobile products. I’m the Head of Product at FATMAP, an amazing Berlin startup building the destination for outdoor adventure, starting with the best, highest resolution global 3D map optimised for the outdoors. Prior to that I was a Product Director at Rocket Internet building new online products, I ran Growth and Monetisation for the HERE consumer apps business, and before that at Nokia I was the Head of Product for some of their mobile navigation products including maps.nokia.com.

I write articles on Product Management, Growth, mobile products and maps, and from time to time I do talks at events around Europe.

I have a degree in Computer Science and Marketing from the University of Technology, Sydney.

I play with websites (like this one) and I write this blog. Sometimes I make mobile apps.