William Gill

I’m a product guy based in Berlin.

This is where I write about tech, business and building software… and occasionally other things.

How AI is changing what a “good product team” looks like…

Yet another case of a frontier model “hacking” into external systems – this time it was Australian government websites.

Others have made the comparison to the Napster era where consumers were ordered to pay ridiculous million+ dollar fines for downloading songs from the internet… and yet frontier labs can hack into other companies and get away with just saying “whoops”.

If your dog bites someone, you are liable for that. The same should be true for AI companies who cannot control their models.

I was featured on Business Motoring in an article exploring how Fleet Tech and AI should help fleet managers make sense of all their fragmented data and spot what really matters.

Technology should make complex jobs feel easier… not create another layer of information to manage. As we connect more and more data sources, we can expose a lot more data to the end customer – but we need to make sure we deliver a lot of signal through all that noise, otherwise more data just ends up being “more work”…

More data without more signal ends up being more noise. The product needs to do the work to turn that noise into insight – otherwise we’re just giving the customer more work to do.

slop grenade /slɒp ɡrəˈneɪd/ · noun
1. A massive wall of unedited, AI-generated text or code blindly forwarded to a colleague, turning the sender’s laziness into the recipient’s homework.

I love this term, coined by Shopify founder Tobi Lutke. It’s put into words what I’ve been experiencing more of in the past months.

Gen-AI can be a great help to the process of creating documents and presentations… it can amplify good ideas and positive intent, but it can also amplify laziness and the impact that laziness has on everyone else.

I don’t want this: AI and Privacy

The latest Apple Watch has a feature that records and transcribes conversations around the wearer, allowing them to rewind up to 15 seconds into the past to review what was said. I don’t want this. Meta has been selling Ray Ban glasses for a couple of years now that are equipped with front-facing cameras that…

Lots of product people are talking about how Product Management is becoming the most important role in tech again.

But also – low quality PMs will be exposed faster than ever. When business cases don’t stack up, KPIs are poorly defined or requirements are bad, this will be exposed much faster and right at the beginning of the process. There will be nowhere for bad or lazy to hide…

I was featured on the FinTech Magazine website talking about how AI and agentic coding can help speed up the development of software, but makes it even more important than ever to have clarity on what should be built in the first place, and why.

“AI makes it increasingly easy to build something technically impressive but it doesn’t automatically make you better at deciding whether anybody needs it.”

Read the full article here.

An ex-Anthropic researcher thinks there is a 10% chance that AI could kill all humans by 2030. 🤯

Meanwhile, Dario Amodei published a post saying that we need to slow down frontier AI development.

I don’t know whether to be terrified… or whether this is all elaborate marketing. It’s somehow in the interest of the big AI labs, who are preparing for IPOs, to make people feel that their tech is extremely advanced… and they have a long history of publicly saying that they are further along than they really are.

So how real is it this time?

When I get an email reply or a Teams message that starts with some variation of “You’re right to ask that question…” – I know they have literally used Claude or ChatGPT to reply to me.

I think it’s great that LLMs can help improve writing and speed up text-heavy workflows… but I do find it a bit below the bar when I get an email or chat message that’s so obviously AI-written.

I sat next to a prominent Berlin-based photographer at a dinner last night. I asked her about her thoughts on generative AI: is it changing her workflow, and is she seeing any impact on her profession so far?

Her answer was a clear ‘no’ on impact… she’s using the tools in some form when they’re baked into her existing workflow… noise reduction, generative fill, etc. But she still points the camera and takes the photo, and this, she told me, is what people want.

Gen AI is making it easier than ever to create content, but there will always be a place for unique, thoughtful and human expression.

How real is AI today?

The far end of the pro-AI movement believe that we are “on the foothills of the Singularity” – that is, we’re about to reach the invention of AGI, or ‘Artificial General Intelligence’. These we can split into the AI Pessimists and AI Optimists. The Optimists believe AI is going to change everything – it will…