I was featured on Business Motoring in an article exploring how Fleet Tech and AI should help fleet managers make sense of all their fragmented data and spot what really matters.
Technology should make complex jobs feel easier… not create another layer of information to manage. As we connect more and more data sources, we can expose a lot more data to the end customer – but we need to make sure we deliver a lot of signal through all that noise, otherwise more data just ends up being “more work”…
More data without more signal ends up being more noise. The product needs to do the work to turn that noise into insight – otherwise we’re just giving the customer more work to do.