August 2013
-
Your customers are not lucky to have you
You’re lucky to have them. Without your customers you have no sales, no revenue and no business. When the line at the post office stretches out of the door and into the street, I think: “How can I avoid doing my business here next time?” When my cable goes down and it takes 30 minutes…
-
Kevin Spacey’s groundbreaking wake-up-call on the television industry
Just last week I posted about how the TV and film industries can battle piracy by embracing the internet as an on-demand content delivery mechanism. I compared it to the Spotify model and suggested that if you just make television available to people anytime and anywhere they want it, on any device at a fair…
-
The solution to online media piracy
The solution to online media piracy doesn’t really have to be so complicated. It’s actually quite simple: make it easier for a consumer to watch, hear or read legal material than it is to find high-quality pirated copies. Simple. Some say that the music industry is failing to keep pace with emerging technology and consumer…
-
An idea is not a product
In idea is not a business; and it’s not a product. An idea is just an idea. What makes an idea ready to become a product? Facts. An idea made up of only opinions is just that – opinions. Don’t get me wrong: opinions are often sensational places to start a product from. Some of…
-
The answer is not inside the building
Too many of us spend far too much time in the building. We sit at our computers and read blogs and write emails; we discuss in conference rooms and over coffee, sometimes even at the cafe down the street. But how much time do we actually spend outside the building? Your customers are not in…