November 2013
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Validation of the freemium model for mobile apps
Here’s an interesting statistic. The top 20 grossing apps in the iOS App Store are all free apps, according to online app analytics platform Distimo. In fact, from the top 100 grossing apps, only 9 of them are paid apps, with prices ranging from $0.99 to $8.99, but most hovering around the $2.99 mark. Source:…
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When good enough is… good enough (and the power of convenience and platform lock-in)
The Guardian published a very eye-opening piece yesterday on the usage of the Google Maps app on iOS devices. The summary is: despite the massive consumer backlash when Apple ousted Google and launched Apple Maps in iOS6, and the huge number of downloads the Google Maps iOS app attracted, usage of Google’s app has been…