July 2011

  • User testing: an input to innovation, not a source of it

    Benz “Velo” model (1894) It’s hard to imagine a life without cars. Before the automobile was invented getting around was a costly and particularly time-consuming business. That quick drive to the hardware store that takes 15 minutes in the car might have taken several hours on horseback, or an entire day in a horse-drawn carriage.…

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  • Release it: now

    Release your software to real users as early as possible. Building software for years without ever releasing any of it is like working in a kitchen and letting the food go cold and mouldy before serving it up. Building software is a collaborative process – not just amongst you and your colleagues – or between…

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