In the 1970’s renowned German designer Dieter Rams defined ten design principles that embodied his view of design and product development.
He said:
- Good design should be innovative.
- Good design makes a product useable.
- Good design is aesthetic design.
- Good design makes a product understandable.
- Good design is honest.
- Good design is unobtrusive.
- Good design is long-lasting.
- Good design is consistent in every detail.
- Good design is environmentally friendly.
- Good design is as little design as possible.
Timeless.
(The translation is mine from the original German, but I’m sure there are countless others, including on wikipedia.)
Original German version:
- Gutes design sollte innovativ sein.
- Gutes design macht ein Produkt brauchbar.
- Gutes design ist ästhetisches Design.
- Gutes design macht ein Product verständlich.
- Gutes design ist ehrlich.
- Gutes design ist unaufdringlich.
- Gutes design ist langlebend.
- Gutes design ist konsequent, bis ins letzte Detail.
- Gutes design ist umweltfreundlich.
- Gutes design ist so wenig design wie möglich.
You can download the image above as a desktop wallpaper in English or the orignal German.