There is a lot of gold in this interview with Marc Andreessen.
The key insight for me was the notion that a superior product can easily be beaten by an inferior product with superior distribution.
“The general model for successful tech companies, contrary to myth and legend, is that they become distribution-centric rather than product-centric. They become a distribution channel, so they can get to the world.”
You need a great product, and the right product, to get to product market fit. But to scale beyond your early adopters you need distribution.
For consumer products, that’s going to be your growth loop: how to turn one cohort of users into another cohort of users.